Hiring Manager at Puredot Inc
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Puredot - Content Marketing Specialist (2-8 yrs)
Is this role right for you?
The Content Marketing Specialist (Social Media and Email) is responsible for creating and distributing high-quality, engaging content across social media and email channels by repurposing existing assets.
- This role requires a strong understanding of content marketing principles, social media platforms, email marketing best practices, and analytics.
- The ideal candidate will be able to adapt content for various distribution channels, grow followers and subscribers, and optimize content performance based on data insights.
Key Responsibilities :
Content Repurposing : Identify high-performing content to repurpose for social media and email channels.
Content Optimization : Optimize content for each distribution channel, ensuring relevance, tone, and style align with the target audience and platform.
Content Scheduling and Publishing : Schedule and publish repurposed content on social media and email channels, ensuring consistency and efficiency.
Content Performance Analysis : Analyze content performance across social media and email channels, using data insights to inform future content decisions and optimize content for better performance.
Collaboration : Work closely with content, social media, email, and design teams to ensure cohesive marketing efforts and effective content distribution.
Content Calendar Management : Plan, schedule, and publish content across social media and email channels, ensuring consistency and efficiency.
Minimum Qualifications
Qualifications :
Education : Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience : 2+ years of experience in content marketing, social media management, or email marketing.
Skills : Strong understanding of content marketing principles, social media platforms, email marketing best practices, and analytics.
Certifications : HubSpot Inbound Marketing certification or similar certifications in content marketing, social media, or email marketing.
Personal Qualities : Strong attention to detail and organizational skills.
Additional Requirements :
- Familiarity with HTML and CSS is a plus.
- Experience with graphic design and video editing software (e.g., Adobe Creative Suite) is a plus.
