Senior Associate Marketing - Sports Style Category

CONTEXT :

To manage PUMA India's coolest category - Sport Style. We have positioned ourselves in the market as Sports Lifestyle brand which has helped us differentiate ourselves in the Indian market. We as a brand speak to the hustlers of the current generation and whether it be sport or lifestyle, these hustlers always do what they do with swag and style.

YOUR ROLE :

- Athleisure is a growing market in India and by 2020 it is estimated to grow by 24%, To create some uber cool campaigns and quick strike ideas for the Sports Style category, this would entail:

- Your aim will be to make PUMA the go-to brand for all the fashion yet comfort seeking consumers. This will be achieved with season on season research on market trends, what does our current consumer seek and how we can increase our share of voice in terms of sales this specific category.

- Campaign planning end to end with attention to details.

- Liaising with multiple vendors, agencies, and partners to execute strategies and campaigns as planned.

- Continuously tracking business metrics related to the category and implementing tactical interventions as needed.

- Managing PUMA influencers on monthly basis and ensuring they get their products on time, they are posting content as per the contract and interacting with them to maintain good relationship.

KNOWLEDGE AND SKILLS :

- 1-3 years of experience preferably in the same industry/category.

- Experience in Brand Management, Influencer Marketing, and executing Consumer Activations.

- Passion and understanding of street wear, sneaker trends and fashion ecosystem in India and globally.

- Thorough knowledge and up-to-date know how of sneaker culture and fashion trends.

- Highsnobiety and Hype Beast are your holy grail / daily news platforms.

- Has a good mix of creative and analytical bent of mind.

- Ability to work cross-functionally.

- Ability to understand and maintain brand standards of an international brand.

- Strategic approach to problems, able to think quickly on the feet.

- Detail oriented and organized.

- Resourcefulness, self-motivation and proactiveness.

- Excellent written and verbal communication skills, to include briefs and presentations.

- Ability to stay focused while working under tight deadlines.

- Ability to maintain good relationships with external partners (Influencers, agencies, media partners, event partners etc.)

CRITICAL OF POSITION :

It is very important for the person to have a very strategic yet analytical approach to work but should have in-depth knowledge of cool culture in India (musicians, fashionistas, stylists, artists, graffiti artists etc)

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