Publisher Manager - Media Planning & Media Buying (3-10 yrs)
- 3-4 years of Publisher management/alliances/acquisition experience
- Managed a portfolio over 100 publishers in India (verticals like News/Regional/Sports/Gaming/Tech, etc)
- Engage in day-to-day communications with both the publisher for India & abroad
- Strong Publisher Partnership/Relationship in India & abroad
- Look for opportunities to chart out strategic yearly alliance's with publishers willing to monetize Desktop, Mobile & Tablet across all content types like Text/Video/Images/Live Tv, etc
- Managing Delivery through publisher base/exchange & direct buys
- Media Planning & Buying: Strategy/Pricing/Execution
- Problem solving and analytical skills to determine the most effective means of increasing yield for premium and strategic publisher partners.
- Monitor daily the performance (CTR, Fill Rate, eCPM, and revenue) of book of publisher business.
- Presentation of data and monetization recommendations for premium partners on a QoQ basis
- Assist publishers with implementation and integration, working closely with the Tech team to quickly onboard publishers and work through technical issues.
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