Assistant Manager at Transsion Holding
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Public Relations & Marketing Professional - Smartphone (4-10 yrs)
The role entails spearheading PR & Social activities of new smartphone launch in India - Tecno offline smartphone brand & Infinix online smartphone brand.
- Led PR pitch and agency on boarding.
- Creation of overall communication strategy for new brand.
- Aligning PR & Social media strategy with laid down communication objectives.
- Setting up PR and Social media processes for reporting, launch campaign and sustenance activities.
- Content development for all social platforms and media.
- KOL outreach strategy and engagement program.
- Conceptualize, formulate and execute Social media campaigns.
- In-depth evaluation of campaigns on performance matrix and key takeaways.
- Leading the crisis management forum.
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