Senior Executive HR at PS Group
Views:77 Applications:23 Rec. Actions:Recruiter Actions:0
PS Group - Manager - Performance Marketing (7-15 yrs)
- Build a strong Performance Marketing strategy to reach the target audience at scale to deliver growth at optimum costs.
- Build and lead the performance marketing team towards meeting business objectives.
- Plan, strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) & organic mediums (SEO, ASO, etc) to meet business growth.
- Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.
- Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact.
- Plan and forecast monthly, quarterly, annual acquisition numbers and costs.
- Partner with the creative and brand marketing teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.
- Drive marketing - tech roadmap in coordination with the Tech and Product Teams.
- Utilize strong analytical ability to evaluate end
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
