Role & responsibilities :

- This is a full-time on-site role for a Retail Marketing Executive ATL-BTL. The Marketing Executive will be responsible for executing and developing ATL-BTL marketing campaigns, conducting market research, handling communication, and contributing to sales and marketing efforts to grow Provilac's customer base in Pune and Mumbai.

- Responsible for executing communication, offers and creative for BTL collaterals with approvals in place

- Responsible for mapping all BTL activities regionally and locally over the calendar and allocating to respective executives to generate maximum footfalls.

- Conceptualize and execute impactful BTL campaigns, including in-store promotions, sampling initiatives, events, and social media engagement strategies.

- Monitor campaign performance, analyze data, and generate reports to measure ROI and optimize marketing effectiveness.

- Responsible for performing and managing on-ground teams to ensure brand visibility and maximum reach to the target audience (Activities like pamphlets NPI, kiosk pamphlet distribution, co-promotion with local retailers like pharmacies, look walkers, mike announcements through e-rickshaw or other modes, banners on the back of auto-rickshaws, local celebrity/influencer engagements, theatrical skits in marketplaces, engagement activities with local schools, corporates etc.)

- Responsible for generating daily reports of activities planned and executed. Weekly reports of footfall or sales generated by each activity, store-wise.

- Monthly reports of footfalls/sales store-wise and justification of ROI (as per budgets)

- Willing to travel frequently on the field to monitor, planning & execution of BTL & Royalty brand activation program.

Preferred candidate profile :

- Market Planning and Market Research skills

- Exceptional written and verbal Communication skills

- Sales and Marketing experience

- Prior experience in executing and developing ATL-BTL campaigns

- Experience in the food and beverage or dairy industry is a plus

- Ability to think creatively and strategically

- Bachelor's degree in Marketing, Communications, or related field

- Proficiency in MS Office and related software

- Strong time-management and organizational skills

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