Provenlogic - Specialist - Digital Marketing & Ad Word (1-3 yrs)
Duties and Responsibilities
Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
Leading ongoing management of digital touch points, including teksavvy.com (home page and top level sections), social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs.
Presenting recommendations to Director of Marketing and Communications.
Developing and coordinating multimedia packages.
Core Competency Requirements
Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
Strong management skills, excellent oral and written communication skills.
Experience delivering digital campaigns for mainstream products and services
Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML,
HTML 5, CSS.
Google Ad-wards campaigning
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