HR at ProProfs.com
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ProProfs - Team Lead - Search Engine Optimization (3-6 yrs)
If you live and breathe digital marketing, we want to talk to you. We are looking for an SEO Team Lead to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Job Description :
- Plan and execute all web, SEO/SEM, marketing database, email, social media, and PR Campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
Requirements :
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends).
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Should be competent in Reporting, Analysis and to do on-going optimization of all Marketing Channels.
Salary : Negotiable.
Location : NSEZ, Noida.
Education : Minimum Graduate (in any discipline).
Notice Period : Can join immediately/or within 15 days.
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