Role : Marketing Intelligence Analyst

Prompt is seeking a highly motivated and results-oriented individual with a passion for the dairy industry to join our growing team. In this exciting role, you will become an integral part of our team, providing data-driven insights to propel the marketing and sales success of our innovative dairy equipment solutions. You will be responsible for researching and analyzing market trends specific to the dairy industry, including competitor activity and customer needs within this dynamic landscape. Your analysis will be instrumental in shaping strategic decisions across the organization.

Responsibilities :

- Conduct market research to identify and analyze trends, opportunities, and threats within the dairy equipment manufacturing industry.

- Develop and maintain a comprehensive understanding of the competitive landscape, focusing on competitor strengths, weaknesses, and marketing strategies specific to dairy equipment.

- Analyze customer data and behavior to gain insights into the needs, preferences, and buying journeys of dairy processors and manufacturers.

- Translate complex data sets into clear, concise, and actionable insights for stakeholders across marketing, sales, and product development.

- Develop and maintain market intelligence reports and dashboards tailored to the dairy equipment industry, effectively communicating findings to guide decision-making.

- Stay up-to-date on industry trends and innovations impacting dairy processing technology and equipment.

- You may also assist with the development and execution of marketing campaigns specifically targeting the dairy equipment market.

- Support with any additional secondary & primary research relevant for the leadership team

Qualifications :

- Strong analytical skills with the ability to interpret and draw insights from data relevant to the dairy equipment market (e.g., production volumes, processing trends, consumer preferences).

- Excellent communication and presentation skills, both written and verbal.

- Proficiency in market research methodologies and data analysis tools (e.g., surveys, interviews, focus groups, Excel, SQL).

- Ability to work independently and as part of a team.

- Strong attention to detail and a commitment to accuracy.

- A passion for market research and a desire to learn about the ever-evolving dairy industry and its equipment needs.