Basic Purpose :

- The Promo Producer completes assigned production of promotional materials for on and off-channel, including tagging, re-tagging, slating, duplication and preparation for air. In addition the AP will write and produce promos for projects.

- Specific responsibilities vary from program to program and station to station, and promo producers may sometimes also take on the roles of Music Manager/Producer, but typical work activities include but not limited to :

Key responsibilities :

- Developing highly effective, original and targeted marketing copy for the promotion and sale of goods and services.

- Working in tandem with other departments of an Organization and writing & editing creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.

- Interacting with clients from time to time and advising those regarding content related issues.

- A thorough understanding of the target audience and maintaining the right tone of voice while writing copy

- Production of Promos, Ads, Interstitial

- Write and produce promotional spots; Record VO sessions with talent

- Tag pre-produced promos; Research and obtain materials necessary to retag

- Work with Director of Creative Services to maintain edit room work flow;

- Preparation of daily/weekly edit and production grid, Stay apprised of the deadlines set in production plans/timelines and ensure projects are completed on schedule

- Supervise dub requests/label making

Job Specification :

- Expert writing skills, editing and proof reading abilities.

- Ability to write concise, attention grabbing and hard-hitting copy that puts the message across.

- Creative bend of mind with strong visualization skills.

- An advertising background with an understanding of Search Engines and Internet Marketing, an added benefit.

- Exposure to writing print promotional materials, online web content, press releases, copy to assist advertising and marketing efforts, etc.

- Quick idea generation, ability to come up with ideas at a drop of a hat.

- Delivering within short time frames and meeting tight deadlines.