Roles and Responsibility

- Conducting in-depth research on industry-related topics in order to develop original content.

- Developing content for blogs, articles, product descriptions, social media, and the company website.

- Assisting the marketing team in developing content for advertising campaigns.

- Proofreading content for errors and inconsistencies.

- Editing and polishing existing content to improve readability.

- Conducting keyword research and using SEO best practices to increase traffic to the company website.

- Creating compelling headlines and body copy that will capture the attention of the target audience.

- Identifying customers- needs and recommending new content to address gaps in the company current content.

- Produce well-researched content, primarily research reports coming from data coming from our platforms

- Own the brand value stories Promilo for 2023

- Improve brand message in the website pages, cascade brand message in leadership internal and external communication (mails, social media, interviews, speeches etc)

- Work with Digital marketing team to run campaigns using the brand thought leadership reports

- Responsible for repackaging the content for promotion in various formats (social posts, webinar topics presentation, leadership speeches etc).

- Ensure consistency in the form of tone and style

Technical Skills :

- A minimum of 2- 6 years of experience in content writing, catering to the Indian audience

- Proven content writing or copywriting experience.

- Have written from brand building perspective

- Experience doing research using multiple sources

- Ability to work with multiple stakeholders - agencies, analysts and internal teams

- Knowledge of building brand awareness via content, repurpose content for various channels and get involved with promoting the thought leadership content

- Good understanding of User experience, Product design, SaaS and Customer Experience and Design in general.

- Working knowledge of content management systems.

- The ability to work in a fast-paced environment.

- The ability to handle multiple projects concurrently.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.