Content Writer/Content Creation

- Promilo.com (Sawara Solutions Pvt Ltd)

Industry : IT Software - SAAS

Location : Bangalore

Mode : Full Time

Salary : As per the industry standard + Incentive + ESOP

- Opportunity at Hand

- We are looking for a motivated and passionate person who is enthusiastic about Content Writer. You will be working closely with a Stakeholder, Leadership & Marketing team in an agile environment.

- We are looking for creative and thoughtful writers who can bring Promilo s vision to life through compelling content. The ideal candidate will write blogs, articles or product & Website descriptions that are informative as well as entertaining; they will also work on social media posts website copy-writing (and everything in between). They should be able to follow guidelines when creating these pieces but not afraid of being experimental if it means better telling stories about what makes us different than others.

Roles and Responsibilities :

- Conducting in-depth research on industry-related topics in order to develop original content.

- Developing content for blogs, articles, product descriptions, social media, and the company website.

- Assisting the marketing team in developing content for advertising campaigns.

- Proofreading content for errors and inconsistencies.

- Editing and polishing existing content to improve readability.

- Conducting keyword research and using SEO best practices to increase traffic to the company website.

- Creating compelling headlines and body copy that will capture the attention of the target audience.

- Identifying customers' needs and recommending new content to address gaps in the company current content.

- Produce well-researched content, primarily research reports coming from data coming from our platforms

- Own the brand value stories Promilo for 2023

- Improve brand message in the website pages, cascade brand message in leadership internal and external communication (mails, social media, interviews, speeches etc)

- Work with Digital marketing team to run campaigns using the brand thought leadership reports

- Responsible for repackaging the content for promotion in various formats (social posts, webinar topics presentation, leadership speeches etc).

- Ensure consistency in the form of tone and style

Technical Skills :

- A minimum of 3- 6 years of experience in content writing, catering to the Indian audience

- Proven content writing or copywriting experience.

- Have written from brand building perspective

- Experience doing research using multiple sources

- Ability to work with multiple stakeholders - agencies, analysts and internal teams

- Knowledge of building brand awareness via content, repurpose content for various channels and get involved with promoting the thought leadership content

- Good understanding of User experience, Product design, SaaS and Customer Experience and Design in general.

- Working knowledge of content management systems.

- The ability to work in a fast-paced environment.

- The ability to handle multiple projects concurrently.

Qualifications :

- Bachelor's degree in communications, marketing, English, journalism, or related field.

- A minimum of 2 years of professional and relevant experience

Why Join us ?

- Independence

- Work with kind, humble teams that inspire

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