Sr. Executive - People Excellence & Admin at Progressive Infotech Pvt Ltd.
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Progressive Infotech - Performance Marketing Role (1-3 yrs)
Key Responsibilities :
- SEO Management : Develop, implement, and manage SEO strategies to improve organic search rankings and drive targeted traffic to our website.
- Advertising Campaigns : Plan, execute, and optimize online advertising campaigns across various platforms, including Google Ads, social media, and other relevant channels.
- Lead Generation : Create and implement strategies to generate high-quality inbound leads, leveraging SEO and advertising efforts.
- Digital Listings : Ensure Work elevate is accurately listed in relevant digital estates and directories to enhance online visibility.
- Online Reputation Management (ORM) : Monitor and manage online reviews, social media mentions, and other aspects of our online reputation to maintain a positive brand image.
- Performance Analysis : Track, analyze, and report on key performance metrics to assess the effectiveness of SEO and advertising efforts. Use insights to make data driven decisions and optimize campaigns.
- Collaboration : Work closely with other marketing team members and departments to align strategies and ensure cohesive messaging across all channels.
Requirements :
- Bachelor's degree in Marketing, Business, Technology, or a related field.
- Proven experience in online advertising, and lead generation.
- Strong understanding of performance marketing metrics and tools.
- Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and advertising platforms (e.g., Google Ads, Facebook Ads).
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Strong communication and organizational skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- A proactive approach to problem-solving and a keen eye for detail.
Preferred Qualifications :
- Experience in ORM and managing online brand presence.
- Knowledge of additional marketing tools and software.
- Previous experience in IT Services or Software Product.
