Role : Senior Programmatic Executive

Location : Bangalore

Experience : 1+ years

Responsibilities

- Develop display programmatic strategies across web and app and derive insights regarding the performance of campaigns in terms of segments such as, but not limited to, audience cohorts, content clusters, and targeting groups

- Assist account teams in packaging campaign reporting and insights in a client-friendly manner

- Own campaign management, when necessary, including bid strategy, campaign trafficking, implementation, launch, execution, and on-going optimization

- Keep up-to-date with changes within the programmatic space and relay this in monthly update FYND MEDIA LIMITED 36 Golden Square, London, UK, W1F 9EE

- Identify significant trends and areas of opportunity for campaign expansion. Work with account teams to recommend innovative ideas to clients

- Liaise with programmatic partners to help promote strong agency relationships, troubleshoot issues, and access new features

- Interact with client contacts, as needed, to discuss campaign performance and possible improvements as well as help upsell new initiatives to grow accounts

Requirements

- 2-3 years of experience in programmatic digital media, preferably for a media agency and preferably with some level of mobile-media experience

- Proficiency with multiple DSPs. DV360, The Trade Desk, and any other mobile specific DSPs is a plus

- Experience working towards measurable direct-response metrics is a plus

- Experience managing campaigns driving towards app installs is a plus

- Knowledge of DMPs, such as BlueKai or Adobe, is a plus

- Technical knowledge of ad servers, tracking, mobile measurement tool is another plus

- Ability to work autonomously and with team members in different locations

- Comfortable with excel and large data sets to make analytical/data based decisions

- Excellence within the following skill areas: problem solving, data led analysis, organization, collaboration and presentation

CTC : 12 LPA

For queries, please reach 9108827033

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