Talent Acquistion Manager at Avathara
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Program Manager - Marketing (4-6 yrs)
Role: Program Manager
Qualification: Past experience as a Program Manager for online learning programs
Experience: 4+ yrs
About the role:
Program Managers will be the owners of our fellowship programs around music, writing, acting, etc. courses. They will be responsible for the research & development, end-to-end planning, and execution of a program. This is a high authority role with a lot of stakeholder management, which has a clear path for an individual to move towards becoming the Chief Program Officer in the next 2-3 years.
Key Responsibility Areas :
New Program Launch :
- Conduct detailed customer, competition, and market research and define the TG and the product Value Proposition for Sales and Marketing teams.
- Design GTM strategy & execute with the support of marketing, sales & operations teams.
- Prepare the necessary sales enablement collaterals, launch the program with the help of multiple internal teams.
- Prepare the marketing and sales. Prepare all briefs for digital marketing, mid-funnel and design.
Alliances / Program Offerings:
- Identify improvements to existing programs through positioning, bundling, pricing changes and any other initiatives to boost revenue.
- Presenting proposals for an alliance with universities, partners, institutes, etc. for the program
- Learner Management & Engagement
- Manage the class scheduling and learner engagement during the classes
- Get learners to engage before and after the class on the community, enable this via various community managers in the team
- Track relevant analytics and ensure stakeholders are held accountable towards relevant targets / KPIs that works towards the success of any program
Program Revenue Management :
- Own the overall P&L of the program
- Closely track the entire funnel, identify opportunities and execute the required changes to meet revenue targets
Program outcome :
- All programs will be outcome-based, hence driving various monetization, collaboration or work opportunities for learners post any program
- Own the entire program roadmap, from planning, executing classes, learner engagement to facilitating outcome for learners.
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