Product Manager - Oncology Vertical - Pharma (2-5 yrs)
We required Pharma Product Management candidates for Product Manager Oncology at Pune.
Job Title : Product Manager
Department : Marketing (Speciality / Critical Care )
Location: Pune
Job Purpose :
- Job exist to design & implement marketing strategies for the assigned oncology brand/s, brand building and thus generating business in macro & micro level to improve the market share and profitability of the assigned brand/s.
- Propose strategies to increase market sale size and penetration.
- Timely Submission of applicable Reports / Activity Strategy / Strategy Feedback.
Main Accountabilities :
- Primary Responsibilities
- Brand strategy and roadmap
- Develop core positioning and messages for the brand
- Design & develop materials for establishing brand
- Positioning & messages
- Organizing activities like CME's and participation in conferences
- Training of sales team in association with Medical team
- Set pricing to meet revenue and profitability goals
- Analyze brand performance on regular basis
- Identify new product launch opportunities
- Special Tasks
- Writing of marketing SOP- s
- Participation in target & incentive setting
- Monitoring of KOL investment and analyzing ROI
- Help monitoring inventory and expiry management Plan and schedule customer calls as per the prescribed norms in order to improve & grow secondary sales.
- Timely Submission of applicable Reports / Activity Strategy / Strategy Feedback.
- Ensure follow of COC's & HR policies.
Experience and Qualifications :
- B Sc. / B. Pharma with M.B.A (MKTG.).
- Minimum 6-8 yrs experience in marketing field with Super Specialty / Critical care exposure
- Preferably should be from the same segment with good communication.
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