Senior Consultant at Naman Staffing
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Product Manager - Marketing - SaaS Products (2-10 yrs)
Description
Looking for someone who is passionate with making an enterprise SaaS product successful in the market in collaboration with product, marketing, sales & CSM teams. A person who gets excited by doing the right Go To Market for a product & building a community of product loyalists. Product Marketing Manager will lead GTM, Content Marketing, Analyst Relationships, Sales Enablement, and Product Growth.
Responsibilities :
GTM (Go To Market)
- Prepare GTM for India, APAC, North America, and European Market.
- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our organization in the market.
- Develop an understanding of our buyer personas through one-on-one customer interactions and secondary research to fuel all our sales and marketing efforts.
- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market.
Sales enablement :
- Communicate value proposition and provide high-value sales tools, training, and collateral.
- Work on product decks, battle cards, competitive analysis decks, sales playbook and win/loss analysis.
Account-Based Marketing (ABM) :
- Develop and deploy integrated end-to-end ABM campaigns for demand generation, pipeline acceleration and expansion opportunities.
- Help drive engagement as well as relationships within target accounts.
- Support high-touch sales cycles with appropriate marketing coverage and support.
- Work with internal local and regional stakeholders to understand the market, provide insights and executive programs against key themes and campaign pillars.
- Understand your audience and the marketing landscape to deliver highly targeted, personalized campaigns that produce exceptional results in lead generation, pipeline influence, and customer lifecycle marketing.
Requirements :
- 2 to 5+ years of Product Marketing experience in core product marketing for a SaaS/Analytics/EVs/ESS company.
- Understanding depth in technology, B2B business models, and the ability to build simple and compelling content for global markets. (USA & Europe).
- Strong listening and writing skills backed with the right articulation.
- This is Individual Contributor role.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
