Senior Consultant at Anveta
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Product Manager- Marketing - Insurance (4-10 yrs)
Hiring for Marketing product Manager
Specific Responsibilities :
Product communication
- Developing internal and external campaigns to maintain brand consistency
- o End-to-end product communication planning and execution
- Track effectiveness of campaigns and ideating new campaign initiatives
- Mapping product lifecycle and strategizing communication to improve engagement levels
- Support new product launches for Branding of BTL and ATL Activities
- Participate in product development with Market Research for developing new product campaigns
- Develop and maintain any regulatory requirements/changes and new product requirements with online distributors
- Benchmark competitor products and identify whitespaces for relative positioning on digital space
- Manage and support marketing ROI based activities Adherence of regulatory mandates and follow compliance procedure
Other Marketing Support
- Driving creativity and ensuring quality in all communication
Ensure that the communication complies with IRDAI and Group guidelines
Interested applicants kindly send your profile
