Job Purpose:

The Product Manager is responsible to help conceptualize and independently execute plans to deliver the short term and long-term business objectives (namely sales, market share, profitability, and brand health) of 24Mantra brand. The incumbent is required to perform a range of activities, namely, developing and maintaining a healthy new product pipeline, overseeing product development and design, launching new products, leading market research, advertising development, influencing pricing strategies, driving, and monitoring sales performance. This role influences thinking and strategy basis consumer, customer and competition insights but is independent in planning and driving execution.

Job Responsibilities:

1. Responsible to help conceptualise and execute the 24Mantra brands' marketing strategy.

- Monitor, analyse, and evaluate market trends, consumer / customer behaviour, and competitor activity to identify new opportunities for the brand.

- Monitor, analyse, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs.

- Liaise with other areas of the organisation (R&D, manufacturing).

- Understand market research need for the brands and execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives.

- Help develop and lead execution of the brand plans (including communication development) to deliver the business objectives (namely sales, market share, profitability, and brand health) of the brand.

- Work closely with the sales team to initiate, plan and oversee implementation of local initiatives to drive volume growth.

- Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required.

2. Help develop and execute a healthy new product pipeline. This would include following the "stage and gate" process to launch new products as per plans.

- Effectively manage external interfaces (advertising agencies, media agencies, PR agencies and market research agencies), internal interfaces (R&D, manufacturing, SCM, market research, sales) and cross functional teams to deliver on brand objectives

- Monitor and recommend action for brand profitability.

- Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands.

Supporting responsibilities:

- Support the Marketing Manager in evolving brand plans, forecasts and budgets.

- Support / contribute to functional and organizational projects when required.

Communication Network Internal:

- R&D, SCM, Finance, Legal, Manufacturing, Sales

Communication Network External:

- Advertising and media agencies, market research agencies, packaging agencies, PR agencies

Critical success factors:

Thorough understanding of consumers and customers, knowledge of brand history, product, packaging, manufacturing and product costs, knowledge of core marketing principles and processes, financial acumen, executional rigour, delivering through extended teams, appreciation of relevant laws, regulations, and policies.