Job Description :

Responsibilities :

- Build and manage a rich content calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, webinars, infographics, videos, etc.).

- Drive brand and content visibility (generate traffic to the site) through SEO, paid promotion, newsletters, campaigns, and social media promotion.

- Establish thought leadership by participating in events, guest blogging, hosting webinars, participating in forums, and more.

- Generate leads by converting site traffic through landing pages (website), calls-to-action, and lead generation content (including offers).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Build a repository of marketing collateral (including brochures, sales presentations, case studies, roi calculators, comparison documents, etc.) to assist sales team in converting leads into customers.

- Collaborate regularly with sales team to project lead volume and close rates and manage lead quality on an ongoing basis.

- Pull data and reports from a variety of tools including Google Analytics, Google Adwords, and CRM to analyze digital program metrics and improve results.

- Participate in planning and execute initiatives to meet monthly goals and KPI's. Analyze and monitor results and capitalize on market opportunities as they evolve.

Requirements :

- 5-8 years of professional experience in inbound marketing.

- Excellent verbal and written communication skills with good attention to detail.

- Proficiency in marketing automation and blogging software

- Strong analytics acumen (Advanced Excel, vlookups, pivot tables and other data manipulation skills required)

- Proven problem solver

- Excellent organizational and planning skills

- Ability to set and manage multiple priorities

About Company :

Jiva Infotech, operating as i95Dev, is a world leader in building products and providing services for the global ecommerce industry.

We are a fast growing company and are passionate about delivering the best in class services and products for our global clients. We are certified Microsoft and Magento Solution partners, and are looking to expand our portfolio of services globally. We are recruiting for profiles across sales, marketing, technology (product development and software developers), client relationship, project management including business analysts.

We operate across several technology stacks including Full Stack Developers, DOTNET, PHP, Magento, ReactJS. We provide Magento e-commerce and ERP integration solutions for our clients. Our products support complex Magento integrations with various ERPs [Dynamics ERP (GP, AX, NAV), SAP-B1, SAGE-100 ], POS, CRM, Accounting, Mobile and Social Applications. Our list of global clients include businesses from Retail, Manufacturing, Distribution and Wholesale trade.

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