Manager at Talent Linked Consultancy
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Product Manager/Brand Manager - Antibiotics Division - Pharma (3-10 yrs)
Company- A leading Pharmaceutical Private Ltd.
About Company- Established in 1978, Company is one of the India's leading pharmaceutical company. They are engaged in manufacturing and marketing of a wide range of pharmaceutical formulations and nutraceuticals to meet the demands of domestic and international market. They are ranked 58th in the Indian Pharmaceutical industry and with growth of 36% (IMS Jul 2016). Our sales revenue from domestic business is 2955mn and 186mn from export business
Designation- Product Manager/Brand Manager
Shift- 5 days working
Location- Worli.
Products/Segment- Antibiotics
Job Description for a Brand Manager
Manage Portfolio assigned : Analyze internal and external data, Do primary and secondary research, Set Brand Objectives, Formulate Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans. Responsible for increase in market shares of brands assigned
Budgeting : Product History, Market Opportunity Analysis, Setting Financial Objective( primary & ORG) for the Brands as per the division's needs, preparing the promotional budget as per the marketing plan.
New Product Launch : 1) Preparing launch Calendar, 2)Coordinating with the Business Development team/R & D/Medical/ Packaging/Production Planning/Legal - Brand Registration/Distribution/ Training.
2) Preparing launch plan - pre launch, launch, post launch
3) Launching to Field Force
4) Roll out to the Doctors
5)Follow up post launch - monitoring prescribers, Rx, secondary sales and availability
Required Candidate profile :
- Should be from pharmaceutical background with Product Manager experience in current role.
- Having experience in managing Antibiotics products will be added advantage.
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