Department : SALES & MARKETING 

Location : NEW DELHI

 Job Title : PRODUCT MANAGER 

Reporting Supervisor :DIRECTOR (Sales & Marketing) / Business Head

Level / Grade: (TBD)

Key Interface : Graphic Designers, Creative Heads, Production Supervisors, Account Manager / Executive @ Commercial Printers, Corporate Communication, Buyers @ Convertors

SKILL REQUIREMENT :

- Communication skills

 - Problem solving & analysis

 - Strategic thinking & planning 

- Organisational & planning skill set 

- Attention to detail 

- Negotiating skills

 - Creative thinking

 - Judgement capability 

- Customer Orientation

 - Presentation skills

 - Numeric analysis capability

 - Stress tolerance 

- Team player

QUALIFICATION & EXPERIENCE :

- Graduate / Post - graduate from an institute of repute - 4 - 8 years of experience in product / brand / corporate business development

JOB DESCRIPTION & SCOPE :

- Behind every great product - the role of the Product Manager is critical. As a Product Manage (PM) you will be charged with a product line contribution as a business unit. This extends from increasing the profitability of the existing products to adding new products into the portfolio. 

- New products would be added on based on your experience and interaction with the customer (internal & external), and foresee the trend to add new products into the portfolio.

- You should possess a unique blend of - a big-picture vision- and the drive to make it a reality. You should enjoy your time spending in the market - interacting with clients, address needs and providing plausible solutions.

A Product Manager's role is strategic and tactical.

Product Manager 2017

2 Private & Confidential - PaperSmiths

KEY RESULT AREAS & MEASURES TO SUCCESS :

- PRODUCT / BRAND MARKET SHARE :

 Key Result Areas : 

- Managing the product life cycle from strategic planning to tactical implementation

 - Developing and implementing a company-wide go-to-market plan

 - Delivering volume sales across branches 

- Measure of success: - Budgeted v/s Achievement 

 - PRODUCT PLANNING & MANAGEMENT :

 Key Result Areas :

 - Interacting with Principal's on the stated objective and target across the product / brand life cycle in the calendar year

 - Pricing strategies and product policies 

- Product SKU planning and management

 - Communication planning & implementation 

- Measure of success : 

- Implementation milestones v/s actual achievements (both qualitative and quantitative - MARKETING

 - Key Result Areas :

 - Brand proliferation in the segment 

 - Implementation & rollout of sales promotion material, exhibits, promotional program, and recording data

 - Dive on-going strategies to improve sales & profitability 

 Measure of success :

 - Market share of product / brand in the category 

 OPERATIONS :

 Key Result Areas : 

Database management : Reach, Relevance, Updation - Relationship Management with assigned segment 

- Inventory Control - Distribution of collaterals

 - MIS - Measure of success: - Percentage coverage of database 

- Proficiency in database management 

- Awareness ratio - FINANCE & ACCOUNTS

 Key Result Areas : 

- CBA - Cost Benefit Analysis of strategy & plan 

- ROI - Return on Investment of strategy & plan - 

Measure of success :

 - CBA and ROI - Planned v/s Achievements - Cost Budgets - Variance report

3 Private & Confidential - PaperSmiths

- CUSTOMER RELATION MANAGEMENT : 

Key Result Areas : 

- Acquire new customers as per plan / budget / target - Client relationship building & farming

 - Maintaining the customer complaint system within the stipulated / permissible norm / limit 

- Measure of success: - % age increase of customer database - Customer complaints :: Redressal mechanism - MIS & IT - 

Key Result Areas : 

- Standard & regular reports that need to be generated, and analysed for review 

- Analyse & evaluate the effectiveness of sale, methods, costs, and results

 - Analyse, review, and communicate market responses / developments to the functional team - 

Measure of success : 

- Consistency & correctness of reports 

- HUMAN RESOURCE -

 Key Result Areas : 

- Conceptualising, developing, rollout of product related training modules

 - Leading, mentoring, and monitoring team members

 - Learning & Development

 - Measure of success: - Product knowledge index

CAREER ROAD MAP :

- Growth within / across the group is based on ABCC + CCEE format - Attitude - Behaviour - Competence - Commitment

-  Competence is further elaborated to - Capabilities - Capacities - Effort - Effectiveness

- We provide a conducive environment for developing skills and enabling growth.

- The career road map would be from being a Product Manager to Marketing Head to Chief Operating Officer.

- Candidates who show exceptional capabilities and capacities would be shifted across functional areas to enhance their self development.

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