Profile : Senior Digital Marketing Executive

Experience : 2 to 5 Years

Salary upto : 30K

Role Brief : Plans and executes all web, SEO/SEM, database marketing, email, social media and display advertising campaigns.

Job Responsibilities :

- Think through and come up with creative ideas for growth digital growth strategies for the Company and the product through digital marketing.

- Present ideas, concepts, design and methodologies to relevant internal stakeholders on ways to improve Company's overall digital presence.

- Look at ways to improvise on traffic to entire Group Companies web-sites, having multiple products and brands. Strong work on SEO and SEM for an effective incremental organic traffic to all web-sites with some concrete timelines.

- Collaborates with internal teams to create landing pages and optimize user experience

- Work and facilitate web-site development for all web-sites of the group Company. Ensure zero down time for each and every web-site.

- Oversee and manage integrated payment gateways of all web-sites as the case may be. Take care of support and up time and/or any frequency based payments or subscriptions, effectively.

- Manage reviews on web-sites, respond to them or seek support to revert on each and every post, as the case maybe, in a timely manner.

- Manage Google Ad Campaigns on a regular basis.

- Assist eCommerce Team in running Campaigns on web-sites from time to time or as directed, while adhering to allocated Budgets.

- Manage all web-site domains, their subscriptions and payments, effectively. Maintain and manage their calendar.

- Web links creation from web-sites to various social media pages, page management, on a regular basis.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Evaluate emerging technologies and propose for enhancement of services, features and support.

- Assist in creation of social media posts, videos & post them too after approvals.

Competencies & Skills :

- Proficient in marketing research and statistical analysis

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Good analytical ability, able to work with data, analyze and prepare reports

- Excellent skills on MS Office and other relevant tools

Education & Experience :

- Graduate in Digital Marketing and/or relevant certification

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)

- Working knowledge of ad serving tools.

- Experience in setting up and optimizing PPC campaigns on all major search engines.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.