A good copy is considered to be the fundamental ingredient of any great market communication.

Customer-first: Being a healthcare brand, your copy will need to resonate with our followers - and you'll need to consider these with every project.

Never out of ideas: We work in an industry where you'll need to be able to self-direct and think beyond what's asked of you to produce greatness that our partners didn't even know to ask for.

Strategic: Your writing mechanics are down pat, but you also care about what you write, where it's published, when it's seen, and who reads it. The Why behind your words is about persuading, not adding noise.

A brand champion: You feel strongly that every touchpoint matters and understand how these come together. From the biggest campaigns to the smallest microcopy, you hold your work to a high standard and have a personal stake in the overall brand experience.

Responsibilities :

1. Develop creative copy to market Pristyn Care which would include social media ads and posts (but not limited to) emails, landing pages, SMS/WhatsApp that reflects our brand voice

2. Defining the brand's tone of voice and expressing it creatively through the different channels. and write engaging copy for Instagram, Linkedin, Twitter, and Facebook, etc

3. Translate marketing strategies into the creative narration, to ensure that content meets brand and business objectives.

4. Work collaboratively to execute campaigns and strategies for our online and offline outreach.

Requirements :

1. Prior 3- 4 yrs of experience in copywriting

2. Editorial mindset that seeks to understand what audiences consume and how to create it

3. Must understand the best practices of prominent digital and social media channels

4. Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement and leads

4. Bonus Skill: Prior experience in writing for a healthcare/ hospitality industry

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