Job Title : Priority Banking RM

Grade : DM / Manager

Department: Retail Branch Banking

Location : Bangalore

Reporting Authority Job Name : Branch Head

No. of Direct Reports : 0

Team Size : 0

Job Description :

- Priority Banking Relationship Manager the single point relationship management official of the Bank for the high net worth customers in the Priority Banking Segment of Bank.

- A PB RM is primarily responsible for providing financial solutions to the Priority customers and ensure value added services. He/ she is responsible for increasing liabilities size of relationship via balances in accounts of existing customers and enhancing customer profitability by capturing larger share of wallet.

- He/ She is responsible for deepening the existing relationships by cross selling of Bank's products and Services/ third party investment products. PB RM also enhances the book through new customer acquisitions.

- He/ She is also involved in increasing customer engagement through other non investment products like Forex, Remittances, Loans, etc. to the new and existing customers.

- PB RMs periodically reviews the existing relationships of all the customers from liability as well as cross holding perspective and also ensures that the customers are sufficiently educated/ leveraged on the best financial solutions.

- He/ She also updates Bank's internal systems like the Daily activity tracker - DAT, Customer Profiling etc for monitoring, accurate reporting and MIS.

Key Result Areas :

- Achieve % Cumulative Daily Average Balance - CDAB Deepening in Mapped Existing To Bank - ETB Book

- Achieve the New to Bank - NTB CDAB Target from self-sourced accounts across all schemes

- Achievement of New Priority Customer ID Acquisition Target

- Achievement of the Points Target from Life Insurance - LI, General Insurance - GI, Mutual Funds - MF, Gold, Axis Direct and Alternate Products

- Achievement of points target from Non-Life Insurance - LI IPG Points

- Other Cross Sell Points - through Loans, Fixed Deposit - FD, Forex, Cards, Remittances, etc

- Improve Customer Activation % by sale of defined hooks in the mapped portfolio

- Customer Feedback Score

- Training on modules like Wealth Management, Portfolio Building, Financial Planning, etc

Key Relationships : All Priority Customers and Branch Staff

Competencies Required :

- Business Acumen

- Sales / Marketing skills

- Interpersonal & Influencing skills

- Customer Service Orientation

- Relationship Management Skills

- Communication Skills

Academic Qualifications Required : Minimum Graduate

- Certifications like AMFI and IRDA are mandatory

- Knowledge of the Banking Industry & Financial Markets

Nature of Relevant Work Experience Required : Sales Experience in Handling HNI Customers in Banking sector

- No. of Years of Relevant Work Experience : 3-8 years of experience in case of Post Graduates (Depending on the grade fitment)

Preferred Companies : Brancking/NBFC

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