Job Description - Content Specialist

Organization: Printo Document Services Pvt. Ltd.

Website: www.printo.in.

Position: Content Specialist

Role Type: Full time, On-Site. (No Remote/Hybrid)

Location: Bengaluru, Karnataka

Office Location: Printo Bomanahalli office - Printo Support Office

Compensation: - 3,50,000 - 4,00,000 P.A. depending on experience and last drawn compensation

Experience: 2-4 Years

Openings: 1

How to apply?:

About Us

Printo is India's largest chain for Printing, Gifting and Merchandising with 30+ stores across major cities and a growing online presence. With over a million customers served, we aim to scale rapidly to achieve - 1000 crore revenue and prepare for an IPO by 2026.

Role Overview

We are seeking a creative and strategic Content Specialist who will craft compelling content, drive brand engagement and build relationships with SMB audiences through social media, thought leadership and targeted outreach.

Key Responsibilities

Content Creation & Social Media Management

- Develop and execute social media campaigns across LinkedIn, Instagram and other relevant B2B platforms.

- Create engaging content (text, graphics and video) that resonates with SMB audiences.

- Publish customer success stories, case studies and testimonials to showcase Printo's value.

- Work closely with the designer to ensure visually compelling and high-performing content.

- Thought Leadership & B2B Engagement

- Engage in industry forums, groups and B2B communities (NASSCOM, TiE, LinkedIn groups) to expand Printo's visibility

- Develop long-form content (blogs, articles, whitepapers) to establish Printo as an SMB thought leader

Brand Partnerships & Retail Asset Creation

- Collaborate with partner brands for co-branded content and marketing initiatives

- Assist in developing marketing assets for retail stores ensuring brand consistency

- Support offline activations (flyers, event materials, promotional assets)

Content for Retention & Customer Engagement

- Work with the Retention Manager to create WhatsApp and email marketing content for repeat customers

- Develop educational content on Printo's offerings (how-to guides, FAQs, use cases for SMBs)

Key Skills and Qualifications

Experience: 2+ years of experience in content marketing, social media or brand storytelling

- Strong copywriting and creative skills, especially for B2B and SMB audiences

- Experience with LinkedIn marketing, community engagement and outreach

- Ability to track content performance and optimize based on data insights

Why Join Us?

Work on high-impact B2B content strategies that drive real business growth.

Ownership over brand storytelling, social media, and partnerships

Collaborate across retention, marketing, and retail teams to shape the customer journey.