PRINCIPAL COPYWRITER :

Objective :

This role is responsible for all copy/content, within a given communication unit, to work across a range of media and formats, interpreting account briefs to compose clutter-breaking marketing communication pieces for campaigns and one-off projects - that provide tangible, measurable solutions to brands and businesses world-wide. This role also is responsible for creating award-winning work, wherever possible - and also entails keeping abreast of advertising, marketing, technology developments worldwide.

Key Responsibilities :

Functional Responsibilities : 

- Deliver strategic communication solutions that help clients attain their marketing and communications objectives

- Conceiving and developing out-of-the-box concepts

- Ensure that the creative product is cutting-edge and ahead of the competition Work with Client Service, Design and UI for all copy requirement and contribute to the creative process

- Understand the objective and provide solutions by finding ways and means cutting across functions

- Identify and provide non-standard solutions - novel ideas

- Keeping abreast of the latest trends across functions and initiate to apply in day-to-day work

- Interpret brief from Clients and Client Servicing teams

- Research Clients, their Competitors and their target audiences

- Rework communication/campaigns based on feedback

- Present to Client along with Client Service team

Organisation Responsibilities : 

- Manage requirements independently within the definitions of the job role

- Understand business and commercial implications to provide solutions

- Effective utilisation of teams and resources to increase revenue

- Recognise/create opportunities for award winning work

- Participate in creating effort estimates

People Responsibilities : 

- Educate juniors of best-in-market

- Constructive feedback to team

- Nurture team to grow to client facing ability

Competence:

Education:

- Graduate degree

Work Experience:

- 5-10 years of experience as a Copywriter

- Relevant experience in Digital Design and/or Advertising space

- Exposure to branding is preferred

Knowledge :

- Hands on knowledge of the limitations and possibilities of Web and Mobile technology/concepts

- Good experience with software and web applications

Skills :

- A healthy obsession for grammar and usage

- Ability to produce creative, innovative and original ideas

- Ability to multitask and prioritise

- Production knowledge

- Excellent communication and interpersonal skills

- Coordination skills between teams

- Training/Mentoring

- Up-to-date with new trends

- Adaptability

- Eye for detail

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