About Us

At Prime Focus Technologies we are transforming media supply chains through AI first cloud based product and solutions. We enable our diverse set of global customers- from global studios, broadcasters, sports bodies to brands - deliver exceptional digital experiences to their end users! We bring in a unique combination of product and creative DNA, which helps us deliver connected, automated, agile and scalable media supply chains.url : https://www.primefocustechnologies.com/

About the Opportunity

- You will be a part of PFT's global marketing & communications function and be responsible for executing marketing programs for our Localization and Digital Media Services portfolio with specific alignment to user segments and key accounts.

- You will help in crafting the messaging and positioning for our Services. You'll help in conceiving and developing innovative marketing programs that drive demand.

Job Location: Pune/Hyderabad/Chennai/Mumbai/Bangalore (This will be a WFH role)

Responsibilities :

- Market and Business Intelligence

- Research market landscape and competitor offerings

- Provide concise and consumable information about changes in the industry, competitors, and customers to stakeholders to help increase market understanding and compete better

- Build and maintain a sustainable intelligence library and framework

- Set go-to-market plans

 - Size and segment the market, identifying the best opportunities for PFT offerings

- Define the target organization (audience and individual) with acute pains and requirements that we have an unfair competitive advantage in addressing with our offerings

- Craft and deliver messaging that will convey that advantage and resultant value for the audience

- Lead cross-functional teams in executing the plans

- Collaborate with sales, pre-sales, and services teams to identify and create informational resources in various forms

- Work with marcomm teams on broad-based content for the web, social media, press and other vehicles

- Enable and support sales and channel enablement with tools

- Be the primary champion in demand generation activities

- Work with demand gen teams to run campaigns that promote healthy leads pipeline

- Monitor and support revenue progress and pipeline

- Help shape and convey our messaging and strategy across channels

- Track and course correct the business

- Prepare quarterly as well as annual business reviews and plans

- Investigate results, root causes and opportunities for expansion

Candidate Background :

- The ideal candidate would have 5+ years of product/services marketing and/or product/services management experience in IT services companies.

- Strong communication skills, plus an entrepreneurial spirit, are a must.

- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

- Highly organized and able to multi-task

- Self-driven and proactive

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