Pre-Sales and Marketing Analyst

Roles & Responsibilities :

- Work with Sales, Marketing, and Design Teams to build high quality Sales and Marketing collateral

- Develop content for email marketing and external / internal sales presentations

- Support the Marketing and Pre-sales team to develop required visuals

- Work with Sales and Marketing teams to create solution one-pagers that can be listed on our website under solutions category

- Write press releases and communicatee with clients, prospects, and industry partners (regular follow-ups, etc.)

- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content

- Manage & execute against communication plans to build consistency, amplify key topics, drive engagement

- Perform competitive analysis and stay updated on latest market trends in logistics and supply chain to create interesting and compelling blogs/content that drives sales and engagement

- Conduct in-depth research on industry-related topics. Research and understand needs of target audiences through online searches, interviews with SMEs, in-person meetings

- Write clear, compelling, engaging content for various mediums (e.g. internal websites, PowerPoint decks, videos, emails, brochures, posters, newsletters)

- Ensure articles are original, plagiarism-free and informative

- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

- Ensure all-around consistency (style, fonts, images and tone)

Skills Required :

- Graduate degree in Communications, Journalism, Advertising, Marketing or English (preferred)

- MBA Information Systems or MBA from an Operations Management institute who- d want to grow into a Pre-Sales and Marketing role (preferred)

- Experience in developing content for online platforms, multiple channels of communications

- Background in or understanding of Deep Tech (AI, IoT, GPUs, etc.), Logistics and Supply Chain (Preferred)

- MS-Word, PowerPoint, and Excel (Intermediate level) skills

- Must have excellent communication skills and is able to understand technical / engineering content

- Strong writing, editing, and proofreading skills, with an emphasis on developing high quality content for use in online communications catered to global audience

- Proactive, self-starter, and a good team player

- Excellent written communication skills with knowledge of styles of usage targeted at North America based C-suite (CEOs, CIOs, etc.) audience

- This is a high-impact role where the individual will work independently and in collaboration with the company's sales and marketing leadership to drive global growth

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