About Us:

PrepOnline is an Ed-tech company working to build and nurture the aspiring medical practitioners to equip the upcoming doctors with best in class education to create world class medical professionals for the nation. PrepOnline application was launched in 2019 and has over 4.8 Lakh registered users.

The apps have been designed to adapt to the Unique learning style of every student, as per the pace, and pattern of learning. PrepOnline is paving the way for AI based learning tools that sit at the cross-section of mobile, interactive content and personalized learning methodologies. To know more about the company, please download the apps (Available in Play Store & App store) or visit us at https://preponline.in/

Job Title: Digital Marketing Manager

Roles and Responsibilities :

- Develop marketing strategy and plan to support revenue generation based on market research and includes advertising, and public relations.

- Ensure that PrepOnline's key differentiators and marketing messages are clearly distributed internally and to targeted audiences in order to meet brand and lead generation objectives.

- Develop a Leading Brand Imagery across multiple online portals around the company that is in line with the organisation vision

- Set and meet monthly, quarterly and annual strategic marketing objectives for awareness, consideration, conversion, and retention.

- Strategize, launch, monitor and lead execution of PPC campaigns across various channels such as Google and Facebook.

- Develop and manage digital marketing campaigns in Google and other ad networks

- Recommend Landing page changes and other inputs based on analytics

- Drive new ideas and processes to improve the performance of campaigns across web including account structure, bidding, ad copy, and keyword development.

- Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency

- Manage and guide the team with best proven practices for maximum efficiency.

Requirements :

- At least 1 yrs. of experience in digital marketing space.

- Has managed campaigns worth more than 2 lakhs per month.

 - Experience with people management in leading and coaching diverse team members.

- Experience in developing marketing strategies and tracking multiple simultaneous projects and deliverables.

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