PRDXN - Communication/Content Specialist (1-2 yrs)
Experience and Qualifications:
1. Ideally, you have experience in writing Press Releases and/or writing the copy/content for a technology-services company or consulting company.
2. Experience as a technology-related journalist is highly desirable.
Additional preferences:
1. You- re comfortable with utilizing (or speedily adopting) tools/technology to - get the job done- be it Medium, Buffer, Google drive/docs, etc.
2. You can pretty much operate alone once are clear with the end-goal/vision. And if you need more inputs/information to be able to operate alone, you find a way to get it from the multiple sources you have access to.
3. You're a driver/pusher and "getting things done" type of person, once you- re clear with the end-goal/vision. You default to making things happen vs. waiting to be asked/asking.
4. You- re never hesitant in getting CRYSTAL CLEAR with specifying exactly what you need.
5. You- re comfortable working with people of various cultures/backgrounds and don- t find it difficult in adapting to work with people whom have different accents/voices than yourself/your direct environment. Aka, you- re willing to adapt your ear ;-).
- The Role- PRDXN's Communication & Content Needs:
Prioritizing Content Needs:
A) Things we HAVE to do, include:
1. Sales/Informational Decks. Frequency of adding/editing: Minimal to-date. We- ll most likely need to do a refresh post our current re-branding efforts are completed.
2. General Website Text/Content. Frequency of adding/editing: See - Sales/Informational Decks- .
3. Editing Employee-facing content, see - Employee (Existing/Future) Content Development:- below. Frequency of adding/editing: At least weekly.
4. Case Studies (for our Website). Frequency: We- d like someone to frequently interview the PM team & Sales team and request inputs to write new Case Studies. At least 1-2 on a bi-monthly basis.
5. Blog/LinkedIn posts. Frequency: We- re open minded/ideally want to be directed/advised and have someone oversee the execution of. At least monthly to start with.
6. Conference-related speaker proposals. A - new- activity we- d like support in looking at/investing in.
B) There are also many things we can/could do, that we- re looking for inputs on (in terms of sales/biz dev impact), as well as someone to drive/own:
1. Press Releases.
2. Downloadable White Papers.
3. Targeted ads in the places where our target audience visits. (We can give you a breakdown of what our audience looks like/what titles they wear, etc.)
Targeted sponsorships in the places where our targeted audience visits.
4. Other things we- ve not yet had the time to think about/concentrate on. (We can give you a breakdown of what our audience looks like/what titles they wear, etc.)
Sales/Marketing Content Development:
1. Support drafting, editing/correcting/improving AND publishing of Sales/Marketing-related content: Case Studies, Blog Posts, Emails, Sales/Informational Decks, General Website Text/Content, Proposal Text, etc.
2. Current priority = New Blog Posts + New Case Studies + Speaker Proposals (and maybe Press Releases also?). And maybe a clean-up/conciseness-translation of existing Case Studies & Proposal Text. And maybe even a removal of certain Blog Posts (if not in line with brand narrative/voice). Maybe you are the kind of person who can also DRIVE recommendations re: what we should prioritise/do first (see above also)? Awesome!
3. Write either as a ghost writer and/or yourself.
4. Be able to give clear instructions/feedback re: imagery needed (to be sourced OR created) to support the content in question aka work with/instruct the Design team. E.g. We need these kind of images (give example). E.g. These images are not inline with what's needed. Look at these as examples instead of where we need to be (give example).
5. Familiarity/comfort with: Medium as a Blogging tool; a must have Wordpress as a CMS; a must have MailChimp as a Email platform; a must have Google presentation as a "deck development" tool; a must have.
6. If you're not getting instructions for content requirements, you're able to figure out what the co./PRDXN needs, initiate the "project" and run with it/make it happen. And you'll reach out to get the support/feedback you need.
Note: For Blog Posts/Thought Leadership Pieces/Speaker Proposals, etc., the model for generating such content might often follow this pattern, unless you- d prefer otherwise (depending on the piece):
1. Subject/Topic to be driven by your and/or the team's inputs.
2. We (PRDXN Management and/or members of the team) will layout the skeleton/bullet points to be covered.
3. You (and/or your content writer) would flesh out those bullet points.
4. We'd do an edit.
5. You'd do an edit and finalize.
6. We'd do a final pass and either have you publish or we'd publish.
Employee (Existing/Future) Content Development:
1. Support the drafting and editing of job posts. Maybe publishing also, but that's not a priority need right now.
2. Support drafting, editing/correcting/improving AND publishing of employee-focused materials Handbooks, Guidelines, On-boarding Materials, etc.
3. Be able to give clear instructions/feedback re: imagery needed (to be sourced OR created) to support the content in question aka work with/instruct the Design team. E.g. We need to convert this information into an image here's the information/content + here's the kind of image I think we need. E.g. These images are not inline with what's needed. Look at these as examples instead of where we need to be (give example).
4. Familiarity/comfort with: Google drive & docs as a documentation tool; a must have.
Socialization of Any Content Published:
In general, if we- ve produced a piece of content, we- d like to maximise its exposure via the various/appropriate social channels.
1. Support the development of content aimed at socializing Case Studies, Blog Posts, Job Posts, etc.
2. Support the development of social-channel only content aimed at improving brand awareness.
3. Be able to give clear instructions/feedback re: imagery needed (to be sourced OR created) to support the content in question aka work with/instruct the Design team. E.g. We need these kind of images (give example). E.g. These images are not inline with what's needed. Look at these as examples instead of where we need to be (give example).
4. Familiarity/comfort with: Buffer as a social content distribution tool; a must have.
5. If you're not getting instructions for social content requirements, you're able to figure out what the co./PRDXN needs, initiate the "project" and run with it/make it happen. And you'll reach out to get the support/feedback you need.
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