About Us:

Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see 'a book in every child's hand' and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open up our content to the CC0 license. All this content is now available on StoryWeaver, a digital platform that hosts stories in languages from India and beyond so that every child can have an endless stream of stories in her mother tongue to read and enjoy. All the stories on the platform can be read, translated, versioned or downloaded for free.

We are looking for Communications Executive - Marketing & Communications

The candidate will be responsible for conceptualising, planning and implementing Marketing and Communications related work as part of a larger marketing team. This role involves presenting and growing our brand memorably, helping it stand out and increasing visibility for the brand.

Key Responsibilities:

- Manage company and brand social media channels (Pratham Books and Donate-a-Book). This includes managing the social media content calendar (organic content); implementing campaigns; contributing to roll out of digital marketing campaigns/paid ads (working on creatives for ads), hold on-ground events like book launch.

- Understand the latest social media trends and use them while posting.

- Talk to primary stakeholders like authors, illustrators, donors and campaigners and create blog posts for the Pratham Books website.

- Edit and proofread content for Donate-a-Book crowdfunding campaigns.

- Design newsletters on Mailchimp for donor and campaigner communications.

- Using Analytics and other measurement tools to provide reports on marketing metrics, and continually find ways to improve on those metrics through testing and new initiatives.

Required Skills:

- 1-3 years of experience in marketing and communications, preferably in the social impact / nonprofit space

- Working knowledge of social media platforms (Facebook, X, Youtube, Instagram) and familiarity with the latest technology, trends and analytics in social media

- Strong communication and writing skills

- Knowledge of WordPress, Mailchimp, Canva - should be able to design basic promotional creatives for dissemination on social media, Whatsapp, on blogs and in newsletters

- Knowledge of video creation - scripting, storyboarding, overall tone and style of videos would be a plus.

- Ability to work within tight timelines and to multitask

- A keen eye for detail.

- A love for or an interest in children's picture book publishing is a plus.

Location:

This is a full-time position and is based out of Bengaluru, Karnataka

Compensation:

Salary will be commensurate with the candidate's qualifications and experiences

Write to us:

Email your resume and writing samples with 'Communications Executive-Marcomm' in the email subject line

Our Commitment to a safe Environment at work:

Pratham Books has a zero tolerance to Sexual Exploitation, Abuse and Harassment. Protection from Sexual Exploitation, Abuse and Harassment (PSEAH) is everyone's responsibility and all staff are required to adhere to the Code of Conduct, that enshrines principles of PSEA, always (both during work hours and outside work hours). Familiarization with, and adherence to, the Code of Conduct is an essential requirement of all staff, in addition to related mandatory training. All staff must ensure that they understand and act in accordance with this clause