We are looking for a Digital Marketing lead to develop, implement, track & optimize our marketing campaigns across all channels. The position will be based in our Chennai office.

About Pranas Technologies Pvt Ltd,

Pranas Technologies Pvt Ltd., is a unit of Pranas group of Companies, started its operation at 2009 and is recognized as one of the leading travel technology firm in India providing travel software solutions and products across the globe. Pranas offers various ranges of services such as GDS Integrations, API / XML Integrations, Travel Portal Developments, Mobile Applications to both domestic and offshore clients. Headquarters in Coimbatore and branch offices in Singapore and Malaysia.

Responsibilities:

- Define and drive the brand to a range of stakeholders with tailoring messaging and developing marketing campaigns and activities

- Write & create compelling content that raises our brand awareness and increases site traffic

- Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals

- Evaluate the effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results in a timely basis

- Research, analyse, prioritize, and execute marketing campaigns and strategies to increase website traffic, incremental revenue, and new customer acquisition

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Collaborate with agencies and other vendor partners

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with internal teams to create landing pages and optimize user experience

- Ideation, creation, distribution of collateral in various media & measurement/analysis of impact.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Design, build and maintain our social media presence

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Requirements:

- At least 5+ years of digital marketing experience.

- Strong analytical skills and data-driven thinking.

- Solid knowledge of analytics tools & ad managers (e.g. Google Analytics, Google Adwords)

- Up-to- date with the latest trends and best practices in online marketing and measurement.

Why Pranas ?

- Be a part of one of the fastest growing product Company in India

- Come join a young, dynamic & enterprising team

- Work on the latest technologies

- Flexible working hours (As per business requirement).

Interested candidates pls share us your updated profile

Vidya R

HR

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