Talent Acquisition Specialist at StrategyCo.Global
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Practicewitheve - Executive - Product Marketing (2-5 yrs)
Position Summary: We are looking for a dynamic and results-oriented Product Marketing Executive to join our team in Bangalore. The ideal candidate will have a strong background in marketing, with a focus on product marketing, and will be responsible for driving the success of our products in the market.
Key Responsibilities:
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyze market data to develop insights and strategies for product positioning.
- Develop clear and compelling product positioning and messaging that differentiates our -products in the market.
- Collaborate with the product development team to ensure alignment between product features and market needs.
- Create and execute go-to-market plans for product launches and updates.
- Coordinate with cross-functional teams to ensure successful product launches.
- Develop engaging and informative content, including product brochures, presentations, case studies, and whitepapers.
- Manage content for various marketing channels, including the website, social media, and email campaigns.
- Work closely with the sales team to provide them with the tools and information needed to sell our products effectively.
- Develop customer testimonials and case studies to highlight product success stories.
- Track and analyze the performance of marketing campaigns and initiatives.
- Provide regular reports and insights to optimize future marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 2-5 years of experience in product marketing or a similar role.
- Strong analytical and research skills.
- Excellent written and verbal communication skills.
- Proficiency in using marketing tools and software.
- Ability to work independently and as part of a team.
- Creative thinking and problem-solving skills.
- Experience in the tech or AI industry.
- Knowledge of digital marketing strategies and tools.
- Familiarity with CRM and marketing automation platforms.
What We Offer:
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- The chance to make a meaningful impact on education and learning.
How to Apply:
Interested candidates should submit their resume in the following Application Link
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