Job Title : Content Writer

Experience : 2 - 7 yrs

Location : Gurugram

Job Summary :

We are seeking a talented and experienced Content Writer to join our dynamic PR team. The ideal candidate should have a strong background in crafting compelling content for PR purposes and be adept at creating engaging and informative materials for various platforms. As a Content Writer, you will play a pivotal role in shaping our clients' narratives, maintaining brand consistency, and enhancing their reputation through the power of words. Your ability to communicate effectively and your deep understanding of PR strategies will be essential in driving successful campaigns and initiatives.

Responsibilities :

Content Creation : Develop high-quality, engaging, and relevant content for press releases, media pitches, website copy, blogs, social media posts, and other PR materials.

Storytelling : Utilize your creativity and storytelling skills to create compelling narratives that resonate with target audiences and align with clients' PR objectives.

Research : Conduct in-depth research to gather data and information necessary for creating accurate and insightful content across various industries and sectors.

PR Strategy Alignment : Collaborate with the PR team to align content with broader PR strategies and campaigns for clients, ensuring consistency in messaging and tone.

Editing and Proofreading : Review and edit content to ensure it adheres to the highest standards of quality, grammar, and accuracy before publication or distribution.

Client Liaison : Work closely with clients to understand their specific needs, goals, and target audience, incorporating feedback into content revisions as needed.

Industry Awareness : Stay updated with industry trends, current events, and PR best practices to enhance content relevance and maintain a competitive edge.

Social Media Management : Contribute to the management and scheduling of social media content, ensuring it aligns with clients' PR strategies and goals.

Brand Consistency : Maintain consistent brand messaging across all communication channels, adhering to clients' brand guidelines and identity.

Content Distribution : Collaborate with the PR team to strategize and execute content distribution across relevant media outlets and digital platforms.

Requirements :

Proven Experience : At least 2-7 years of experience as a Content Writer within a PR agency or relevant industry, showcasing a successful track record of crafting impactful PR content.

Exceptional Writing Skills : Demonstrated ability to write clear, persuasive, and compelling content tailored for different audiences and platforms.

PR Expertise : In-depth understanding of public relations principles, media landscape, and familiarity with media relations practices.

Research Proficiency : Strong research skills to gather information and data from reliable sources and apply it to content creation.

Attention to Detail : Meticulousness in editing, proofreading, and ensuring content accuracy and consistency.

Communication : Excellent verbal and written communication skills, along with the ability to collaborate effectively with team members and clients.

Time Management : The capability to handle multiple projects simultaneously, prioritize tasks, and meet deadlines efficiently.

Adaptability : Flexibility to adapt writing style and tone based on clients' industries, brand personalities, and communication objectives.

- Bachelor's degree in Communications, Journalism, Public Relations, or a related field (preferred but not mandatory).

- Join our team and make an impact with your exceptional content creation skills and PR expertise! If you're passionate about storytelling and are ready to help shape brands' narratives, we'd love to hear from you.

Industry : Public Relations & Communications

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