Founder at Lyfleap Talent Solutions Pvt. Ltd
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PR/Content & Marketing Role - BFSI (3-7 yrs)
Job Location - Worli, Mumbai
Experience : 3+ years
Looking candidates from NBFC/Banking sector.
- Develop and execute PR strategies to promote our company and its products/services
- Write and edit product and press releases, media pitches, and other Press Release materials
- Build and maintain relationships with media outlets, journalists, and influencers
- Conduct research to identify media opportunities and stay updated on industry trends
- Create engaging and informative content for our website, blog, and social media channels
- Collaborate with cross-functional teams to ensure consistent messaging and brand voice
- Optimize content for SEO (Search Engine Optimization) to increase organic traffic and improve search rankings
- Monitor and analyze PR and content performance metrics to identify areas for improvement
- Stay up-to-date with industry news and developments to generate fresh and relevant content ideas
Job requirement/Skills
- Bachelor's degree in Communications, Journalism, Public Relations, or a related field
- Proven experience in PR and content writing, preferably in a similar industry
- Exceptional writing and editing skills with a keen eye for detail
- Strong understanding of PR strategies and tactics
- Familiarity with Search engine Optimization best practices and content optimization techniques
- Proficiency in using PR tools and platforms
- Excellent communication and interpersonal skills
- Ability to work independently and meet deadlines
- Creative mindset with the ability to think outside the box
- Preferred experience in BFSI Sector
