Recruitment Executive at Anri Solutions HR Services
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PPC Specialist (2-5 yrs)
Responsibilities:
- Participate in forming effective paid promotion strategies
- Launch and optimize various PPC campaigns
- Keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce intuitive reports for the management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
Requirement:
- 2+ years of proven experience as a PPC Manager/Digital Marketing Specialist
- Knowledge of digital marketing concepts
- Working knowledge of analytics tools (Google Analytics, CleverTap, etc)
- Understanding of HTML and SEO is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
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