We are looking for a SEM/ PPC Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as sales and product) to launch campaigns on time and on budget

Responsibilities:

Developing and executing online marketing plans in order to ensure high growth ROI in marketing costs.

Ensuring there is a steady growth and usage of landing pages as well as other online tools to boost conversions.

Develop deep keyword research, manage Google AdWords and PPC Campaigns Drive traffic to our website via online marketing campaigns, SEM, and other online tactics

Test and optimize campaigns and ad creative to drive efficiency Optimize copy and landing pages for search engine marketing Collaborate and work closely with web development team as well as other teams to enhance, optimize and lead within the marketing team the online experience

Effectively manage paid media budget and make budget recommendations as needed

Develop easy-to-use, clear, concise, comprehensible content

Monitor competition, pricing and client feedback and make necessary changes to our marketing campaigns / websites

Soliciting customer feedback and optimizing campaigns accordingly

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Develop and implement link building strategy

Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Basic Qualifications

BE/BS degree

3+ years of hands on PPC/SEM work

Preferred Qualifications

Flexibility to adapt with the demands of the business

Excellent verbal and written communication skills

Experience working with clients in the technology or SaaS industry

Experience using CRM such as Pipedrive and Microsoft Office and/or G-Suite

Problem solving skills, time management and organization skills

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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