Portea Medical - Assistant Manager - Marketing Communications & Merchandise (3-5 yrs)
Assistant Manager - Marketing Communications & Merchandise
Responsibilities
Marketing Communications & Merchandise
- Creating and implementing marketing plans to increase revenue and awareness
- Conducting market research.
- Overseeing market data analysis and evaluation.
- Collaborating with cross-functional teams - from creative, IT and production to product marketing and legal to produce effective promotional materials.
- Coordinating with and managing agency partners.
- Creating marketing presentations for stakeholders.
- Obtaining necessary consent and providing final approval of all marketing collateral, products, and promotions
- Creating & distribution of merchandise.
- Developing schedules and maintaining deadlines
Loyalty Programs
- Operate as the primary business owner for loyalty initiatives, leading cross-functional teams to design, build, and optimize features and marketing strategies
- Own development of all initiative needs including creation of functional requirements, customer experience, communication plans, creative briefs, learning objectives, and reporting structure
- Collaborate with the e-commerce and Technology teams to define features and data requirements to build and enhance the customer experience across all stages of the customer life cycle to drive loyalty
- Develop additional customer facing programs to achieve desired goals related to reactivation
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