HR Recruiter at Policybazaar.com
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Policybazaar.com - Executive - Search Engine Optimization (1-3 yrs)
- Develop and manage digital marketing campaigns
- ON page and OFF page SEO knowledge.
- Optimize content for the website and social networking accounts such as Facebook and Twitter
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Develop and manage internal promotions of the blog(s)
- Write copy for email marketing campaigns
- Managing all SEO and SMO such as Content Strategy, Link Building and Key Word Strategy to increase rankings on all major search networks
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly in organic marketing
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