HR Recruiter at Policybazaar.com
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Policybazaar.com - Executive - Search Engine Marketing (1-4 yrs)
Key Functional Areas of Responsibility:
- Perform daily account management and of pay per click accounts on Google AdWords of a Business Unit
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and evaluate search results and search performance across the major search channels.
Professional Competencies:
- Passion for Search and internet marketing.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- High levels of integrity, and self-motivation.
- Excellent analytical and time management skills.
Professional Skills & Qualifications:
- 2-3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
