HR Manager at Baazi Games Private Limited
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Pokerbaazi - Copywriter (3-4 yrs)
Responsibilities :
- Strategizing, planning and executing integrated marketing, in-app, digital and social media campaigns with seamless and effective communication across retention and acquisition channels
- Ensuring cohesion of product and marketing communication
- Work directly with the art and social team to further strengthen the content strategy across platforms and build brand affinity with creative work
- Reassessing the content strategy and injecting new ideas to improve the brand's digital presence
- Improving the hygiene content with new and innovative organic + inorganic ideas
- Ideating and executing brand collaborations with influencers, media houses and relevant partners
- Creating concise, eye-catching, and innovative headlines and body copy across digital and in-app properties
- Researching and organizing facts and sources
- Interviewing sources/consumers
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Researching markets and industries to compare and create content that is innovative and original
- Collaborating with campaign managers, creative team, and designers
- Additionally, writing website pages, articles, push notifications, SMS content etc.
Requirement & Qualifications:
- Excellent verbal and written communication skills
- Enthusiasm for learning and perfecting creative communication across gaming ecosystems
- Proactive work ethic with attention to detail
- Strong creative bent and innovative thinker and planner
- Knowledge of Poker would be an added advantage
- Confident in producing work across multiple platforms
- Able to align multiple brand strategies and ideas
- Assists team members when needed to accomplish team goals
- Able to multitask, prioritize, and manage time efficiently
- Self-motivated and self-directed
- High school degree or equivalent; Bachelor's degree in creative writing, journalism, English, or related field preferred
- Ability to work independently or as an active member of a team
- Good interpersonal skills and communication with all levels of management
- Able to work in a fast-paced environment
- Extensive knowledge of the company, brand, and product preferred
- Ideal candidate will have a positive attitude and be a problem-solver
- Multifaceted creative professionals with multiple interests and an affinity towards gaming/sports preferred
- Familiarity with keyword placement and SEO
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