19/09
Kunal Wadhwani
Director - Human Resources at PocketFM
Director - Human Resources at PocketFM
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PocketFM - Operations Associate - Marketing (0-1 yrs)
Operations Associate - Marketing
About Pocket FM :
- Pocket FM is an internet-scale platform that brings together communities to share stories and spread knowledge in the Audio Format, targeting both the OTT and the UGC space. We have grown to 40 Million+ users in a short span of 3 years. We are backed by some of the most prominent VCs like Tencent, Lightspeed Venture Partners, Times Internet, etc.
About the role :
- The operation associate role entails complete ownership over the Meta/YouTube ads management process of Pocket FM. The individual will get a chance to work with both the front and back-end teams [India & US], and get an end-to-end understanding of the ad creation & testing process of the firm, along with receiving hands-on experience handling the Facebook/Instagram and Google ads dashboards.
Key Research Areas :
1. Publishing promos and ensuring ad hygiene & performance KPIs across multiple ad platforms & geographies
2. End to end ownership of the published ads both via internal and external stakeholder management (In house promo producers & POCs from Facebook/Google/TikTok/Spotify)
3. Liaising with multiple internal teams for data management to ensure that the right content is targeted to the right audience
4. Competitive benchmarking and analysis of the industry
Skill set Required :
1. Basic understanding of how online ads work
2. MS Excel / Google Sheets / Google Doc basics
3. Prior knowledge of Meta dashboard / Google Ads dashboard would be an advantage
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