Human Resource generalist at Pocketbits.in
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Pocketbits.in - Executive - Digital Marketing (1-3 yrs)
Experience: 1-3 years
Prerequisites:
1. Good knowledge of all different digital marketing channels, including online marketing tools and best practices.
2. Experience with SEO/SEM and web analytics tools (Google Analytics, Semrush, Google Tag Manager)
3. Great interpersonal and communication skills.
4. Experience with B2C social media, Google Adwords, and email campaigns.
5. Familiarity with content curation and creative content writing.
Roles and Responsibilities:
1. Build, plan and implement the overall digital marketing strategy.
2. Manage and implement the digital marketing plan.
3. Create brand awareness and an impactful digital footprint for the company's products.
4. Prepare and manage the Digital Marketing Budget.
5. Stay up to date with the latest technology, best practices and attend networking events.
6. Work on building and conserving partnerships with media companies.
7. Measure ROI & KPI- s
8. Oversee and ensure that the company's social media handles are aligned with the intended 9. digital persona of the brand.
10.Manage and improve online content, considering SEO and Google Analytics and other tools.
11.Monitor and analyze competition to provide suggestions for improvement.
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