Lead - Performance Marketing 

About Pocket FM : 

- It is an amazing time to join Pocket FM as we continue shaping the future of audio entertainment both in India and globally. We are India's leading audio OTT platform with the largest collection of OTT shows, podcasts, and audiobooks across a wide variety of genres and languages.

- We are reimagining the traditional radio to build an internet-scale platform to bring together communities to share stories and spread knowledge. Our mission is to give voice to stories and wisdom. Pocket FM has grown to 50 Million + users with deep engagement of 3 billion+ minutes per month. We are a Series C funded start-up backed by investors like Goodwater Capital, Tencent, Lightspeed, and others.

Responsibilities :

- Create and implement the performance marketing strategy for all objectives awareness, traffic, acquisition, and conversion.

- Lead and develop a world-class team of performance marketing specialists across Paid Search, Paid Social, Display, Programmatic Native, Affiliate, and Partnerships.

- Manage and steer large, high-scale monthly Performance Marketing budgets

- Forecast, monitor, and achieve customer acquisition, conversion, and pipeline goals via paid channels

- Acquire new customers with efficient CAC in line with budgets and targets

- Plan and allocate performance marketing budgets for maximum impact in each market

- Determine, set, and track KPIs, growth metrics as well as the OKRs for the performance marketing team

- Work closely with the Product team on conversion optimization and the Analytics team to draw actionable insights

- Collaborate with Design & Content Marketing teams to develop relevant content and creatives for campaigns

- Manage all internal stakeholders and external third parties, digital agencies, and service providers

- Develop a strong reporting framework, analytics, and ROI tracking for all our apps and platforms

Qualifications & Key Skills : 

- Minimum 7-10 years of experience in Performance Marketing including 2+ years in leadership/manager roles.

- Hands-on working experience with DV360 is a must along with other Programmatic DSPs.

- Proven Track record of working with multi-million dollar monthly programmatic buying budgets.

- Proven track record of owning and delivering large scale performance marketing strategies and campaigns

- Strong background in managing app-focused campaigns (Android & iOS)

- Excellent understanding of digital marketing concepts, best practices, and the latest trends

- Highly analytical can glean insights from complex sets of information

- Excellent at stakeholder management and have a highly collaborative approach to working with internal and external partners

- Very comfortable navigating analytics and MarTech tools like Appsflyer, WebEngage, Firebase, Tag Manager, Google Analytics, etc.

- Excellent understanding of excel and advanced excel functions

- Proactive mindset, hands-on mentality, and a passion for all things lead to acquisition, growth, and performance marketing

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