Digital Marketing Executive 

- Plus91 is looking for a Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. As a Digital Marketing Executive at Plu91, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy in line with our vision and marketing strategy. You will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

- The ideal candidate is highly resourceful and innovative and has extensive knowledge of marketing and technology. You should be familiar with the aspects of the surrounding digital world and create innovative marketing campaigns. You will also need to analyze the effect of each of these campaigns and find ways to optimize these campaigns to achieve maximum customer focus. You will update content periodically for the social media pages and the websites and maintain customer awareness

Key Responsibilities : 

- Implement, execute, and optimize Plus91's organic social media marketing

- Create an original content copy

- Create high-quality, engaging, relevant, and timely content

- Writing and crafting posts that align with company objectives

- Create and publish a weekly newsletter with trends and updates in the healthcare industry with inputs from Leadership

- Manage the social media editorial calendar and ensure the content is published by the stipulated deadlines

- Serve as a point of contact for Plus91's social media platforms, including LinkedIn, YouTube, Twitter, Instagram and Google Business Interact with community members and customers in a professional, personable, and timely manner to grow and connect with the community Boosting fan engagement across Twitter, Facebook, YouTube, LinkedIn, and Instagram.

- Standardize tracking, tools, and measurement methodologies Identifying, monitoring, and analyzing KPIs for social to formulate data-driven insights and recommendations

- Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback

- Manage monthly reporting and present out to leadership.

- Gather information from prospective customers and enter into lead management software

- Work efficiently in a fast-paced environment and meet tight deadlines

- Maintain a keen understanding of social media industry trends and make appropriate recommendations regarding communication strategy surrounding them.

Candidate Profile :

You have :

- Knowledge of Content Creation Tools

- Experience in Vector Image Editing/Movie Editing

- Excellent Spoken and Written English,

- Creative vision

- Some Copywriting experience, particularly in social media storytelling or blogging

- Advanced knowledge and understanding of online communication channels like social media, customer review sites, digital resources and communities.

- Hands-on experience with Twitter, YouTube, Instagram, and LinkedIn.

- Hands-on experience with WordPress

- Knowledge of Social Media Tools like Buffer/Dlvr.it/Hootsuite 

- Strong understanding of digital PR/marketing

Awesome to have :

- Good at Identifying Tags/Keywords across social networks

- Ability to Write good reports and conduct interviews

- Conversant in social analytics, social listening, and automation tools.

- Knowledge of Healthcare Technology

- Strong understanding of digital PR/marketing

Education and Experience : Any Graduate

- 1-4 years of experience in digital marketing

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