Recruiter at Discoveries Quintessential Pvt Ltd
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PloPdo - Manager - Enterprise Marketing (10-12 yrs)
Responsibilities:
- Build marketing strategy for the Enterprise team
- Drive customer stickiness campaigns and programs towards sustained accrual business
- Create customer evangelists who become spokespeople for Edutech and L&D Industry
- Drive upsell campaigns and ABM activities towards increasing mindshare and wallet share in named accounts
- Work with internal stakeholders on webinars, meetups, round tables, & event marketing activities
- Work with digital marketing team to build out LinkedIn campaigns, Google campaigns, to elicit pull for our products as well as establish new customer connects
- Work with Email marketing team to design campaigns suitable for the various geographies and elicit interest in talking to Ent sales team
- Create brand awareness
- Product based marketing ideas
- Refine the messaging of the demand generation team so there is increase response uptick
- Drive publicity and cross group asset utilisation
- Be a partner to the sales Org and help drive overall team success
- Sales Plan: 80:20 where 20% RBI will be driven by the overall segment meeting its number
Experience:
- 10-15 Years in Enterprise marketing in product/software companies that are primarily focused on B2B business.
- Can consider freshers from Tier 1 business schools who have an aptitude to learn, grow, & deliver on the role. Must be energetic and enthusiastic to management marketing activities for the Segment
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