HR Recruiter at Discoveries Quintessential
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PloPdo - Creative Lead - Copywriting (8-12 yrs)
Role Overview:
The Creative Lead - Copy will be responsible for developing impactful, accessible content that communicates complex financial concepts to a broader audience. This is a leadership role that combines creativity, strategy, and collaboration across teams to craft compelling digital campaigns.
Responsibilities:
- Lead the creation of award-winning copy for digital campaigns across platforms.
- Collaborate with creative, marketing, and client service teams to develop content strategies that align with client objectives.
- Stay updated on BFSI industry trends to ensure content relevance.
- Mentor junior writers and cultivate a creative and high-performance team culture.
- Ensure cohesive storytelling by partnering with design and production teams.
- Develop innovative content frameworks for integrated digital campaigns.
Qualifications & Skills:
- 8-12 years of experience in leading digital agencies with a focus on BFSI.
- Exceptional writing skills, especially in simplifying complex financial concepts.
- Expertise in digital storytelling, understanding of social media trends, and SEO practices.
- Proven track record of managing high-profile BFSI clients and delivering successful campaigns.
- Leadership capabilities in creative ideation and campaign development.
Why Join us:
- Opportunity to work with top BFSI brands and Fortune 500 companies.
- Join a purpose-driven culture that focuses on integrity, innovation, and nation-building.
- Be part of an exciting role that allows you to drive digital transformation in the BFSI sector.
