Assistant Manager - HR at Play Games24x7
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Play Games24x7 - Senior Analyst - Search Engine Optimization - My11Circle (4-8 yrs)
Introduction :
Games24x7 was one of the first entrants in the gaming industry in 2006, when India started showing the first signs of promise for online gaming. We turned profitable by 2010 in just four years and grew 200x in the next decade. We are a technology powered analytics and data science company that happens to love games!
In 2018-19, the mobile games market in India generated over $600 million in revenues. With close to 450 people in its Mumbai and Bangalore offices, Games24x7 is India's largest mobile games business today and is very well positioned to become the 800-pound gorilla of what will be a $2 billion market by 2022. While Games24x7 continues to invest aggressively in its India centric mobile games, it is also diversifying its business by investing in international gaming and other tech opportunities.
Summary of Role :
Roles and Responsibilities :
- The candidate is responsible for enhancing organic visits for website, mobile applications & to make sure that the goals are achieved
- The candidate needs to check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords
- Provide SEO analysis and recommendations by evaluating website & blogs
- Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues
- Manage / Perform keyword research to optimize existing content and discover new opportunities
- Manage / Perform competition analysis to enhance rankings and organic traffic
- Manage the development and execution of content strategies
- Manage the Implementation of internal & external link building
- Monitor and administer web analytics
Experience / Skills :
- Minimum 4+ years of experience (preferred gaming industry)
- Having practical experience of working on ASO (App store optimization)
- Knowledge/implementation skills on technical elements like - app localization, deep linking, etc.
- Agile reporting skills - using tools, excel and internal data
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