Introduction :

Play Games 24x7 is the first online company to bring games of skill with cash prizes to the large, yet underserved Indian market in a fun, lighthearted and friendly setting. We kicked off this ambitious journey in 2009 with India's most popular card game - Rummy. Today, we are India's largest online rummy portal (RummyCircle - App & Website) and millions of players visit us every month to play for free and for cash prizes.

We are funded jointly by international venture capitalists and a hedge fund that has made significant investments in the past in some of the most successful Internet companies in India.

Role - Marketing Operations Associate (Retention)

- Marketing Operations Associate (Retention) works with the Marketing Retention team, supporting various existing marketing campaigns and helps in launching new ones.

- This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India.

- You will learn and implement the most innovative marketing strategies and use the most cutting-edge marketing tools to implement various campaigns.

- This involves working closely with the Marketing Managers and managing the marketing operations of SMS Marketing, Email Marketing, ad-networks, Google, Facebook, offline activations. Coordination with the creative team and agency and other internal teams is also an integral part of the role.

- The Marketing Operations Associate is the most important link in the success of the campaign. Right from ideation to execution to analysis, the Marketing Operations Associate is in charge of the ensuring everything falls in place.

Responsibilities & Job Description :

- Requirement gathering - interacting with the vendors & internal stakeholders to understand all the requirements from the ideation stage till taking the campaigns live.

- For in-house campaigns, all the operational work for taking the campaign live or updating the campaign & sending out related communications to be managed. The task here is inclusive of coordinating with the creative team to get the final designs, getting them uploaded, designing & executing a process to identify key performance indicators and to track them. Working with the Business Intelligence team in getting these key performance indicators captured & scheduling reports for further analysis

- Support in preparing and executing monthly marketing calendar for various campaigns. Coordinating with the internal teams- creative design, Developers, Testing Team, Business intelligence, Legal to ensure that all the identified requirements are met

- Estimating the time required and meeting the timelines in the process.

- Proof reading all communication elements

- Liaising with Tournament Operations Team and making sure all tournament and website offers are running as per the planned schedule

- Maintaining a record of all the payments made in the marketing campaigns, getting it approved and cleared from the finance department

- Liaising with the Business Intelligence team to ensure that all the marketing campaigns related data is recorded at our end.

- Reports of new or existing marketing campaigns covering all the metrics to be maintained

Job Specifications :

[E - Expected] [D - Desirable]

- E- B.Tech /MBA/ any graduate or post graduate from a well reputed college and a hunger for learning and implementing marketing.

- E - 1 - 2 years of experience in Marketing Operations (preferably online)

- D - Should have experience with at least two of organizing promotional campaigns, running new customer communication programs, or running customer retention programs.

- D - Proficiency in handling Digital Marketing panels like Facebook, Adwords

- E - Ability to multi-task

- E - Attention to detail

- E - Excellent communication (verbal and written)

Job Location : Mumbai (Malad)

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